Founders Tony Fin and Jimmy Redmond have been involved in the sport of wakeboarding since its inception, living the lifestyle every day of their lives. In 2012 they are still at the helm of the company as Tony markets and Jimmy continues to handshape every board protoype with the same care as day 1.
The sports foremost board designer Jimmy Redmond sums up the Liquid Force story…
“Liquid Force is driven by relentless innovation and pure fun. We love making the best boards for all riders of stoke and style in every imaginable riding environment. Over this long strange trip, that mission has resulted in more advancements in performance and more great times with our global family than we can count. From getting the smallest groms smiling on their first ride to giving them the goods for their first park session, and by continually designing and driving the future of the sport with our Team Bros, a few things have remained constant since our start.
“It all begins with great feedback from our riders. The desire to make that special ride for one of our riders has been the beginning of every LF board. From the Trip to Shane’s new Hybrid models, they all started as hand crafted prototypes. As these boards are released to our team, everyone gets a chance to ride, rinse, and repeat — and respond. This interaction of ideas and constant testing gives our team a solid understanding of how each others’ equipment works and how to make them better next time we’re back in the shaping room —where it all begins again.
“Liquid Force make wakeboards. That is all they do. 100% of their time is spent designing and innovating a better wakeboard product for you, the consumer. With the largest and most diverse team of pro riders in the industry today sharing the dream with the rest of the Liquid Force family.”